McKinsey's latest survey reveals 71% of organizations now regularly use generative AI across business functions, with C-suite executives leading adoption at 53% compared to 44% of midlevel managers. Organizations are most successfully deploying AI in marketing, product development, and service operations, while ramping up risk mitigation efforts for accuracy, cybersecurity, and IP infringement concerns. The research shows larger organizations are more sophisticated in managing AI risks and hiring specialized roles like AI compliance specialists, indicating a maturing market where systematic risk management separates leaders from laggards.