Reuters legal analysis examines how deepfake technology using deep learning neural networks creates realistic synthetic media that challenges existing legal frameworks around consent, privacy, defamation, and accountability. The assessment details how celebrities and public figures face heightened risks due to available training data while highlighting inadequacies in current defamation and false light laws that focus on statements rather than images and videos. This specialized legal journalism emphasizes the perfect storm created by definitional clarity gaps, anonymity ease, and enforcement difficulties as emerging apps lower technical barriers, making AI-generated impersonation accessible to users with minimal knowledge.