This press release from the FTC unveils Operation AI Comply, targeting five companies (including DoNotPay and Rytr) for deceptive AI claims—such as fake legal services and AI-driven e-commerce schemes. It highlights that the FTC enforces existing law: misusing AI tools to deceive consumers or generate fake reviews is illegal. This matters for legal professionals because it marks a sharp pivot toward proactive, AI-focused consumer protection, illustrating how liability and enforcement frameworks are evolving in the AI era. With tangible outcomes—fines, cease-and-desist orders, and court actions—this release equips lawyers with critical insights on how to counsel clients offering AI-powered services.